Banks Brothers

The Challenge:

As a new canned wine brand entering both the DTC and wholesale markets, Banks Brothers needed a clear, distinctive identity that could compete in a saturated category. The brief: define a brand positioning and voice that would resonate.

My Approach:

• Partnered with founders and Creative Director to articulate brand purpose, values, and personality.

• Collaborative workshops and strategy sessions to align stakeholder vision and audience focus.

• Helped develop a tone of voice system and messaging hierarchy tailored to both retail and hospitality partners.

• Ensured strategic alignment between verbal identity and creative direction across all channels.

• Provided tools to guide future storytelling, content creation, and brand growth.