Hi, I’m Vicky, an award-winning editorial director, journalist and content strategist, specialising in food, drink, hospitality and lifestyle.

For over a decade, I’ve worked across some of the UK’s biggest media brands, agencies and in-house teams, learning what makes a good story, what earns an audience’s attention and what actually makes content land… not just look good on a deck.

Now I bring that editorial experience to brands. I help them find the stories worth telling, develop the ideas that bring a strategy to life and build a clear editorial direction around them.

My work spans content strategy, editorial direction, campaign thinking, tone of voice and creative development. I can come in for the big-picture thinking, take an idea all the way through to delivery, or work as an extension of an existing team.