Hi, I’m Vicky — an award-winning editorial leader, content strategist and communications specialist with 14+ years’ experience in the media industry.

With experience spanning editorial leadership at major publishing houses, in-house brand roles and fast-paced agency work, I understand the content landscape from every angle. That means I know how to balance big-picture strategy with the day-to-day realities of delivery — and how to create excitng work that resonates, performs, and lasts!

From digital-first storytelling to scroll-stopping campaigns, I have a proven track record of creating communications and editorial strategies that not only hit business goals, but truly connect with audiences.

From crafting stragies, to building roadmaps, or delivering the final creative, I bring structure, clarity and momentum to every stage, whether I’m embedded in a team or flying solo.

I bring energy, direction and creativity to every project — and a commitment to creating work that feels fresh, on-brand and genuinely valuable. So let’s chat!