Hi, I’m Vicky — an award-winning editorial leader and brand strategist who helps brands cut through the noise with powerful, audience-first storytelling, brand clarity and smart, strategic direction.

With 14+ years’ experience spanning global publishers, agile agencies, and in-house brand teams, I understand what makes content connect, bringing deep insight into how audiences, think, feel and act.

I specialise in building editorial ecosystems and shaping brand positioning, then translating it into scroll-stopping content strategies that spark connection, loyalty, action and growth.

From insight-led creative roadmaps to brand values, tone of voice, content ecosystems and campaign strategy, I bring clarity, energy and structure to every stage. I work as comfortably embedded in teams as I do flying solo - always focused on work that’s fresh, on-brand, and delivers real value.

Let’s build a brand that’s not just relevant today - but built to grow.