Editorial director and content strategist for food, drink and lifestyle brands.

I help brands sharpen their story and turn it into content people actually want, building strategies, systems and ideas that work harder.

LET'S CHAT

  • "It has been an absolute pleasure working with you. You've brought a huge amount to the account in terms of development and I'll miss knowing you're around with your strategic/creative brain! Your creativity and strategic thinking has helped enormously."

    Clare Hersey, Managing Partner, Dentsu Creative

  • "Branding and marketing is imperative for any business, but especially a start up, and it can often feel like a daunting prospect to tackle - where to start, what’s important and, critically, how to spend the budget where it’ll make the most impact. It’s also a very personal process revealing your hopes and ambitious for your business, so we were delighted with Vicky’s instinctive and candid approach, which seemed to just intuitively understand our wants and needs. She made the process accessible and non-intimidating, with concise recommendations and an and over-delivery on the work she did for us. We wouldn’t hesitate to recommend her for anyone looking for help and guidance in the brand and marketing space."

    Sophie Ellis, co-founder of Knotfield Vines

  • “I worked closely with Vicky on the launch of Delish in the UK and her exceptional organisational skills really stood out. She successfully coordinated with multiple stakeholders across the UK and US keeping everything aligned and on track. Vicky brings a truly T-shaped skill set to the table, combining strategic thinking with deep content expertise across platforms. Any organisation would be lucky to work with her.”

    Neil Dickson, Director of SEO and Audience Development, Immediate Media

How I work with brands

  • Create content ideas that go somewhere

    I develop original content ideas and editorial franchises designed to work across channels, building consistency, recognition and momentum over time.

  • Turn strategy into content

    I take brand and marketing briefs and translate them into multi-channel content that holds together, working closely with teams to bring ideas to life properly.

  • Bring strategic clarity

    From content audits to brand positioning, I help identify what’s working, what’s not, and where the opportunity is, bringing a more editorial lens to strategy.

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