Editorial thinking for ambitious brands.

Great brands deserve great content. I help brands find the ideas and stories their audiences actually care about, and turn them into brilliant content.

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What I do:

  • FIND THE BIG IDEA

    The campaign hook, the editorial franchise, the story nobody else has spotted yet. I find the idea that turns a strategy into something people actually care about, then work out how it can live across channels, formats and platforms.

  • MAKE STRATEGY INTERESTING

    Because nobody needs another content strategy gathering dust in a deck. I turn brand and business ambitions into a clear editorial direction: what to talk about, where to show up, what to make and, crucially, why anyone should actually care.

  • IDEA TO EXECUTION

    Sometimes you need the thinking. Sometimes you need someone to take the whole thing and run with it. I can commission, write, edit, brief creatives and contributors, shape editorial calendars and lead content projects from first idea to final delivery.

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  • "It has been an absolute pleasure working with you. You've brought a huge amount to the account in terms of development and I'll miss knowing you're around with your strategic/creative brain! Your creativity and strategic thinking has helped enormously."

    Clare Hersey, Managing Partner, Dentsu Creative

  • "Branding and marketing is imperative for any business, but especially a start up, and it can often feel like a daunting prospect to tackle - where to start, what’s important and, critically, how to spend the budget where it’ll make the most impact. It’s also a very personal process revealing your hopes and ambitious for your business, so we were delighted with Vicky’s instinctive and candid approach, which seemed to just intuitively understand our wants and needs. She made the process accessible and non-intimidating, with concise recommendations and an and over-delivery on the work she did for us. We wouldn’t hesitate to recommend her for anyone looking for help and guidance in the brand and marketing space."

    Sophie Ellis, co-founder of Knotfield Vines

  • “I worked closely with Vicky on the launch of Delish in the UK and her exceptional organisational skills really stood out. She successfully coordinated with multiple stakeholders across the UK and US keeping everything aligned and on track. Vicky brings a truly T-shaped skill set to the table, combining strategic thinking with deep content expertise across platforms. Any organisation would be lucky to work with her.”

    Neil Dickson, Director of SEO and Audience Development, Immediate Media