For Made In Oldstead, I worked as an embedded consultant across brand and creative bridging the gap between the founding team and the Creative Director. I helped to develop the brand’s foundational framework, including its purpose, values, tone of voice, and storytelling pillars, ensuring early-stage decisions aligned with long-term brand ambitions.
The Ask: Moving a local, small-scale English wine brand into its next phase of growth, within a crowded and increasingly premium market. The brand needed to retain its sense of place and authenticity while building a more confident, credible positioning that could support future commercial ambitions.
