AWARD-WINNING CONTENT DIRECTOR AND STRATEGIST.
I help food, drink, and lifestyle brands grow through strategic content leadership - blending brand positioning expertise with content direction that connects and converts.
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"It has been an absolute pleasure working with you. You've brought a huge amount to the account in terms of development and I'll miss knowing you're around with your strategic/creative brain! Your creativity and strategic thinking has helped enormously."
Clare Hersey, Managing Partner, Dentsu Creative
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“I worked closely with Vicky on the launch of Delish in the UK and her exceptional organisational skills really stood out. She successfully coordinated with multiple stakeholders across the UK and US keeping everything aligned and on track. Vicky brings a truly T-shaped skill set to the table, combining strategic thinking with deep content expertise across platforms. Any organisation would be lucky to work with her.”
Neil Dickson, Director of SEO and Audience Development, Immediate Media
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“We’ve worked with Vicky for several years now, and her passion is unwavering, helping us launch and grow various arms of our business with really rare knowledge in both brand strategy and editorial. She’s a safe pair of hands that hits the ground running, but has bold and ambitious ideas.”
Matthew Lockwood, Managing Director, The Tommy Banks Group
What can I do for you?
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Brand Strategy + Direction
I help brands define their voice, values and vision - and carve out a distinctive place in the market. Whether you need to clarify your mission, evolve your positioning, or build a tone of voice that resonates, I’ll guide the strategic foundations that help your brand grow with confidence.
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Content + Communications Strategy
I build insight-led content and communications strategies designed to connect and convert. From evergreen content ecosystems to campaign frameworks, I help brands align creativity with commercial goals, bringing editorial intelligence to every brief.
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Trend-Driven Consultancy + Strategic Insight
I help brands unlock fresh opportunities for growth using audience insight, cultural trends and competitive analysis. Whether you're repositioning, launching something new, or just unsure where to go next - I provide clear, tailored recommendations to help you move forward with direction and momentum.